Web Video Marketing - How Successful Businesses Use It [article from Articleranks]

Web Video Marketing - How Successful Businesses Use It

Web Video Marketing,Online Video Marketing,Video Marketing

There was one day, when a frustrated internet marketer decided to stop his efforts from trying every optimisation tips and trick in the optimization book.

But one option remained to be tried as he saw a dusty camcorder that has left unused in years. He chose to give this one a try and recorded himself speaking enthusiastically about his new product before even taking advantage ofSEO servicesfrom an optimization company.

At that time, he did not realize that he just finished making a video sales letter. Did he have any idea it would put his business on the first page of Google and boost sales almost immediately? Not at all.

What's the moral of the story - video marketing is an efficient and artistic approach to advertise your products in the hopes of targeting a new and wider audience.

People are more attuned and focused on a message which is being delivered by someone they trust and like. So if you have won them over with your friendly, natural manner then you have begun your journey to creating a winning web video production- your sales letter from anSEO company.

You must know your avatar and try to immerse yourself in the mind of your target audience to gain a deeper understanding into what makes them tick, what challenges they may face and what they hope to get from watching your video. Then embed these into your online sales letter, and it will seem less like a sales pitch and more like a video looking to impart invaluable knowledge and help the listener in a personal way.

There are three simple steps to do this:

1- Hook Be fierce and brutal. To get your audiences attention these days you need to be. With a vast array of competitors fighting for their attention, you need to find a way to break their routine so that they are inclined to listen to what you have to say. As soon as something becomes familiar people tend to ignore it so you need to dig inside and pull out that inner innovator to find a way to be different.

2- Tell a story whether young or old, we all love a good story. But the danger with stories is that if the first page fails to grab the reader's attention, it will make a lovely ornament on the book shelf again. And that is not what a writer wants. So you need to grab them from the word go! In your sales letter, explain the situation and help them to understand you know exactly what they are going through, how they are feeling and what they are looking for. Then through your story provide the solution. Your unique selling point.

3- Sell¦finally this is where you need to get them to take action. Useweb video marketingto your advantage and you will realize how this simple step will help you rake profits in the long run.

tags:SEO Services,seo company,Web Video Marketing